F. Re-Create a Design Center of the Philippines, where international designers lecture and advanced training for local designers is provided. The Design Center will promote interchange of American, Asian, and European design ideas, while informing potential investors of opportunities in the Philippines. (Immediate action DTI and private sector)
G. Regarding human resources, improve design curriculum and training facilities to foster talent development and entrepreneurial skills. Organize internship programs to train apprentices. Be open to foreign ideas and travel to understand markets abroad. (Immediate action DTI and private sector)
H. Expand the Philippine design talent pool by making better opportunities available to Philippine designers working abroad. Make Filipinos more aware of their design capabilities through awards, exhibits, and lectures. (Medium-term action DTI and private sector)
I. Encourage foreign professionals to practice and invest in creative industries in the Philippines, resulting in technology transfer, investment, and job creation. Correct the restrictions in existing laws that do not allow foreigners to practice architecture, landscape architecture, interior design, and other professions. They can own a company that provide those services and hire Filipinos to do the creative work but are not allowed to practice. (Immediate action NEDA, PRC, DTI, and private sector)
J. Remove restrictions on foreign equity in advertising. (Medium-term action, chosen method to amend Constitution)
K. Re-brand the country’s creative products and coherently market them abroad as distinctively Filipino.52 (Immediate action DTI and private sector)
L. Create a Creative Center mandated to show the best Filipino talent with events to showcase Philippine designs and conduct lectures. (Immediate action DTI and private sector)
M. Expand the small domestic market by encouraging Philippine creative industry practitioners to sell what they create abroad. Ideas and designs can be implemented or produced abroad and adapted to many foreign cultures. Encourage entrepreneurship and create incubators. Foster the export of creative services and products rather than the export of Filipino designers and creative people. Design a program to bring overseas Filipino creative professionals back home by providing incentives to work and establish their own companies in the Philippines. (Immediate action DTI and private sector)
N. To compete with lower-cost production centers abroad, seek greater efficiency and cost savings in domestic production for export. (Immediate action DTI and private sector)
O. Conduct foreign market studies to determine where the local Filipino input in design and/or materials has unique competitive value. (Immediate action private sector)
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52 Hong Kong, Singapore, and Thailand are examples of governments promoting creative industries.
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