DOT rebids brand campaign

TO generate a more “competitive presentation” for the widely anticipated new Philippine tourism slogan, acting Tourism Secretary Ramon R. Jimenez Jr

Read More

Marketing the country

This is a re-posted opinion piece. Now that there’s a new secretary of tourism, what happens to the comprehensive National Tourism Development Plan t

Read More

Marketing the Philippines

This is a re-posted op/ed piece. An advertising man has replaced a businessman as the country’s tourism chief. This indicates that President Aquino s

Read More